How does a Convention and Visitors Bureau (CVB) serve the community?

A Convention and Visitors Bureau (CVB) primarily serves the community by promoting the destination. This promotion encompasses a range of activities, including marketing the area to potential visitors, showcasing local attractions, hotels, restaurants, and events, and providing information to travelers about what makes the destination unique and appealing.

By effectively promoting the destination, a CVB helps to attract tourists, which can boost the local economy, create jobs, and generate tax revenue for the community. Additionally, the increased foot traffic from visitors can support local businesses, helping to foster a vibrant community atmosphere.

While hosting events, creating entertainment experiences, and ensuring safety and security are important aspects of the hospitality industry, the fundamental role of a CVB is rooted in its ability to market and enhance the visibility of the area as a travel destination.