What does the term 'comps' refer to in the casino industry?

In the casino industry, the term 'comps' refers to complimentary goods or services offered to patrons, particularly high rollers or frequent gamblers, as a way to reward their loyalty and encourage their continued business. These complimentary items can include free meals, hotel rooms, show tickets, or other perks that enhance the overall experience for these valued guests. By providing such incentives, casinos aim to create a positive relationship with their high-stakes customers, who spend significant amounts of money.

The other options, while related to hospitality, do not fully capture the specific context of 'comps' in casinos. Discounts on hotel stays, free meals for all guests, and free entrance fees for tourists are distinct promotional strategies that may not necessarily target high rollers or acknowledge their gambling contributions in the same way that comps do. Thus, the primary focus of comps is to cater directly to the needs and preferences of high-value customers, highlighting the competitive nature of the casino industry in attracting and retaining top gamblers.