What is the difference between a franchise and an independent hotel?

The correct distinction between a franchise and an independent hotel lies in the operational structure and branding. A franchise operates under the umbrella of a recognized brand, which provides it with established operational guidelines, marketing strategies, and often, a loyal customer base. This means that the franchise must adhere to brand standards and maintain consistency with the brand’s image across its properties.

In contrast, an independent hotel is privately owned and does not affiliate with a larger brand. This independence allows for more flexibility in operations, management styles, and marketing strategies, but it also means starting from scratch in building recognition and loyalty among guests.

The other options do not accurately capture this fundamental difference. Size can vary significantly among both franchises and independent hotels, and it's not accurate to say that all independent hotels prioritize cost over quality, as many focus on providing high-quality experiences. Lastly, franchises do operate with specific branding restrictions, making the statement about having no restrictions incorrect.