What is the primary function of a travel agent?

The primary function of a travel agent is to sell travel services and products to customers. This involves understanding the needs and preferences of clients, providing them with various travel options, and facilitating the booking process for flights, accommodations, tours, and activities. By effectively communicating the benefits and details of different travel experiences, travel agents play a crucial role in helping clients make informed decisions, ultimately leading to a successful sale.

While building trips, organizing group travel, and designing travel itineraries are all important responsibilities that may fall under a travel agent's role, these actions are typically part of the overall process of selling the trip. Selling encompasses a broader range of activities, including advising clients, negotiating prices, and ensuring customer satisfaction throughout the travel experience. Therefore, the essence of the travel agent's work revolves around facilitating travel sales, making that the correct identification of their primary function.