What is the primary role of a tour operator?

The primary role of a tour operator is to build the trip. This involves designing and creating vacation itineraries, arranging all necessary components such as transportation, accommodation, activities, and meals to provide a complete travel experience for customers. Tour operators leverage their expertise and resources to bundle various services, creating a seamless package that aligns with the preferences and interests of travelers.

While selling the trip, coordinating travel logistics, and presenting travel packages are important aspects of a tour operator's role, they all fall under the broader function of building the trip. The foundation of a successful tour operator's service is based on the ability to craft and personalize the overall travel itinerary, making it appealing and ensuring it meets the needs of the clients.