Which of the following is categorized as least predictable revenue within the hospitality industry?

Weather-sensitive revenues are considered the least predictable revenue within the hospitality industry because they are highly dependent on external weather conditions that can change rapidly and unexpectedly. For instance, a hotel or resort may experience fluctuating bookings based on whether it is sunny or rainy, which directly impacts customer decisions to travel or participate in outdoor activities.

This unpredictability can lead to significant variations in revenue streams, as certain events, like beach weddings or outdoor festivals, are entirely reliant on favorable weather conditions. Unlike corporate sponsorship deals or membership fees, which are generally more stable and predictable due to their contractual nature, weather-sensitive revenues are less controllable and can vary dramatically from day to day or season to season. Seasonal events may also have a level of predictability based on historical trends, but they are more stable compared to revenues influenced by capricious weather patterns.