Which of the following is NOT typically a focus of a guest loyalty program?

A guest loyalty program is primarily designed to encourage existing customers to return frequently, which directly aligns with the goal of fostering repeat visits. This focus is fundamental to building stronger ties with the established customer base, ultimately enhancing brand loyalty.

Offering discounts or rewards is a common feature of loyalty programs, as it incentivizes repeat business by providing tangible benefits to customers who choose to return. This practice not only promotes retention but also provides customers with a perceived value for their loyalty.

Building long-term customer relationships is at the core of what loyalty programs aim to achieve. By engaging customers and making them feel valued through personalized experiences and rewards, hospitality businesses can develop a loyal customer base that is more likely to choose them over competitors in the long run.

Attracting walk-in customers, however, is generally outside the scope of guest loyalty programs. These programs specifically target existing customers who have already engaged with the brand, rather than new or transient customers. While walk-in customers can certainly benefit from loyalty initiatives once they become regular visitors, the program itself is not structured to attract those who have yet to establish a relationship with the business.